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A daily commitment and a promise made to the future
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From the summit to the glass

Sustainability from deep roots

Caring for the environment is a daily commitment. Leaving the land better than it  was is a promise for the future. Since the 1980s, Rotari, together with the Mezzacorona Group, has promoted a “Protocol for quality wine production in Trentino” designed to regulate the care of the green areas, cultivation and production systems, and all  measures adopted to ensure safe and sustainable agriculture.

From the rocky peaks to the glass

Rotari implements any system that improves sustainability and safety. In the territory, where expert agronomists support farmers in every decision, keeping them up-to-date on technical progress. Also in the cellar, where renewable energy production is linked to waste reduction and water resource protection.

7 notes of sustainability 
A sustainable harmony is composed by Rotari note after note to protect the organic qualities of the vineyards and enhance the specific characteristics of each grape variety:
Manual vineyard cultivation and harvesting.
Use of Trentino pergolas and certified rootstocks.
Use of organic material as nutrients, such as pruning and leaf removal residues.
Application of the sexual confusion method to limit the use of plant protection products.
Use of drip irrigation to optimize water resource consumption.
Preservation of hedges and dry stone walls to provide shelter for various species in the ecosystem.
Paying attention to the maturity of the essences when planning grass cutting.

Sustainability as far as the eye can see

A place suspended between the charm of history and the efficiency of modernity: conceived in total respect for the environment, with the criteria of bio-architecture and energy efficiency, built in harmony with the surrounding territory. Set amidst the mountains and vineyards of the Piana Rotaliana, its suggestive “wave” roof evokes the pattern of vineyards cultivated with the Trentino pergola. The cone at the entrance slopes elegantly like a landmark. The porphyry ramparts embedded into the immaculate green lawn.

Efficiency and energy saving

Thanks to most of the cellar being underground, so as to achieve the right temperature and ideal humidity naturally, plus efficient, extensive use of natural and LED lighting.

Energy production from renewable sources

Integrated photovoltaic system on the rooves of the "Cittadella del Vino" with panels for the production of solar thermal energy.

Protecting the water resource

Thanks to the extensive use of drip irrigation, according to the so-called "relief irrigation", and the efficiency in cleaning the systems.

Reducing environmental impact

Thanks to the low use of synthetic pesticides and fertilizers, the use of environmentally friendly detergents and extensive green areas.

Waste reduction and recycling

Thanks to 100% separate waste collection and the recovery and reprocessing of production waste (screwings, defective bottles, etc.).

A vocation for sustainability, guaranteed by the SQNPI certification

Since 2016, all our winegrower members, through the coordination of the Consorzio di Tutela Vini del Trentino, have obtained the Ministerial Certification SQNPI - Sistema di Qualità Nazionale per la Produzione Integrata - for their grapes. Since 2017, the winery has also obtained it for its wine. A double recognition that guarantees, through a series of controls throughout the supply chain, that our work is truly sustainable from the land to the winery, from the countryside to the bottle.

"Wine in Moderation": a sustainable wine culture

Rotari, bieng part of the Mezzacorona Group is an Ambassador Company at WINE IN MODERATION (WIM), a Brussels-based European association that has been committed to promoting responsible and careful wine consumption for years. The group thus strengthens its commitment to sustainability and the promotion of a balanced lifestyle in which wine can be enjoyed in moderation. 

Our commitment to sustainability is not only environmental but also social. Safety and responsibility have always been at the core of our philosophy and are expressed in the promotion of a balanced and sustainable lifestyle in which good wine can be enjoyed in moderation. We choose to make informed decisions, to respect those around us and the wine we are drinking. Let us share it with friends and family, pairing it with good food and water. Let us take care of ourselves to take care of others.

Our certifications

AEO Operatore Economico Autorizzata - from 2008
BRC Global Standard for Food Safety British Retail Consortium - from 2012
DLG GM Wine - from 2011
Equalitas - Modulo Organizzazione Sostenibile - from 2020
IFS International Food Standards - from 2012
SQNPI Sistema di qualità nazionale di produzione integrata - vineyards from 2016, wines from 2017